After dropping the stellar “Derbies & Donuts,” Atlanta rapper T.R.3 is back with more fire as he delivers the “Hypocrites” video. The track once again finds the gifted emcee teaming with frequent and long-time collaborator Ariano, who provides the perfectly grimy production.
Whereas the preceding single felt a bit more meditative in its tone, “Hypocrites” is pure and uncut frustration from the ATLien. He hits the instrumental as hard as he possibly can with nuanced, thoughtful rhymes that once again showcase just how talented he is with his pen.
And it’s the power of the track that sets the tone for the video as well, which T.R.3 edited and directed himself. The visual is filled with images of firearms and violence, and there’s a bit of mania running through it all. That’s perhaps most evident in how you may think the story within the video will conclude, because it ends up going a completely different way while still satisfyingly complementing the song’s message.
Check out the visuals and head over to your preferred digital retailer and streaming platform to support. Also, be sure to peep “Derbies & Donuts” if you haven’t yet. Stay tuned for more content from from T.R.3 and Ariano, these two are just getting started!